Tag Archives: Death Jesters

Recruiting for your Guild

Death Jester recruiting!

Let’s face it, recruiting sucks.  But it’s a job that someone must do. I’ve met few people that enjoyed the actual bit of recruiting,  but the ones that did, were phenomenal recruitment officers. Recruiting is one of the most time consuming jobs in any leadership position, but it is also one of the most vital. A good recruitment officer can make or break a guild.

Recruitment can be broken down into two sections:

Passive and Active Recruitment

Passive recruitment has a large amount of time invested up front, but is fairly effective long-term.  This involves having a template of of your guild’s information.

Think of your recruitment post or your template as your guild’s resumé.  It is your opportunity to sell your guild to a prospective applicant.  Your template should include relevant information including your current progression (please don’t BS your guild’s progression).  Include your raid days, information about your guild, what classes you are recruiting.  Sell your guild,  show those potential applicants what makes your guild stand out, what makes it awesome.

DJ forum Recruitment Template

Here is an example recruitment post by our guild.

We emphasize that we’re one of the oldest raiding guild in Warcraft. People look for longevity,  stability and we provide that.  We share our progression rankings for this expansion,  or so far if we were still progressing.  We list our raid days,  raid times, our expectations of raiders, and what they may expect from us.

Many players will not read giant walls of text, so really sell yourselves in your title,  and in your post. If you’re not sure what to put on your own guild’s post,  look at what other guilds are doing and use parts of their posts and apply it to your guild.  It is completely fine to do so!

Use both the Official Recruitment Forums as well as your Realm Forums when posting these recruitment templates. Bookmark your forum threads and at this point all you need to do is make sure you bump your posts.  Blizzard sometimes doesn’t like this and will occasionally suspend your FORUM accounts for a few hours if you spam bumps. But every guild is doing it, multiple people from each guild bump those posts, as do people that are looking for guilds.  Once every few hours for the Recruitment Forums and once a day for your realm forums is plenty.  You need to make sure your guild is noticed.

The other website you definitely want to keep updated is: WoWprogress. 

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This Wowprogress listing only has to be updated once a month and is a fantastic source for recruits. We’ll cover how to use it next week when I show people how to apply to guilds. Make sure you are using this tool!

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Active Recruitment is another beast entirely. The more effort you put into recruitment, the more time, the more energy – the more successful you will be finding long term guild members.

The easiest method is searching those Recruitment Threads for a class that you are looking for.  Players will post their class, ilvl and what they are looking for. It is up to you to read each of those potential threads and see if that person is worth the time to ctrl-v your post into.

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See our example above:  It’s a much smaller post, sells the potential applicant as to why they should come to you, and includes all relevant contact information.

WoWprogress again,  has a tool to help you find potential recruits for players that have  opted to be searching for a new guild.

Proraiders is also another website for potential high end heroic raiders, but is not used as often.

Trade chat is also a very common recruitment tool that many newer guilds use. I’ve never used it in my guild’s history as I’ve always found you will find a certain type of player in trade chat.

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And finally one of the most effective and time consuming ways to have people apply to and join your guild is to go out and find them.

To start off I look for guild that is lower ranked than my own:

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I pick a guild that raids similar times to mine and I’ll take a look at their logs:

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I go through those logs,  determine who their best players are based off some log sleuthing and if they are a class I’m looking for, I turn on the charm.

Here is a chat transcript with a potential Discipline Priest Applicant.

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I tried not to be overly pushy but really click with this person.  I empathized with her situation, didn’t initially push joining Death Jesters.  But if it didn’t, my plan was to plant those seeds… those seeds of making her think that in the future if she is not happy,  or her guild starts to fall apart…,  she’ll know a guild to apply to. I used my guild’s strength’s to fill in the places she was unhappy. I didn’t BS her, was completely honest and maybe one day this person will apply.

Tailor your recruiting pitch to each applicant.  It’ll take practice but you’ll be able to sense what needs to be said without being overbearing.

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What did I do back in the day when we didn’t have these tools? I did random dungeons with players on the server. I chatted them up if they didn’t have a dumb name like xxLegolasxx or Babelicious and if I thought they were a good fit for the guild, I had them apply.

There are other resources to use as well, Elitist Jerks had paid for recruitment posts which I found ineffective. You can use Twitter, Facebook Groups,  and Twitch Streams to help promote your guild.

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And finally think of recruiting as a numbers game. The more threads you paste your post into,  the more people you try to recruit;  the higher chance that someone will apply to your guild. The larger your potential applicant pool,  the greater the chance that you will recruit a long term, core-raider.

Preparing your Roster for Mythic Raiding

Blizzcon 2013: Blizzard announces one high end difficulty that will only be 20 players: Mythic.

25man guilds everywhere were rejoicing,  I was ecstatic.  One size for all!  A smaller guild means less logistical issues,  less headache.

For every person at that convention center that day that was elated at the news, there was an eerie quiet from people that were in 10man raid teams.  They weren’t sure what to make of the change.  The enormity of the announcement was only beginning to sink in. And at once there was a communal 10man thought of,  ‘holy crap, we need to recruit at least 10 more people.’

For TBC the 25man change was announced and I knew it would be good for the game. Running a 40man guild was a nightmare. It was more than a full time job. We ran with roughly 55 players during Vanilla.  And managing each person’s schedules, late logon or early logoff times, a modified loot council/dkp tracker for each person, and the eventual personality conflicts in a large active guild would allow you to put your Guild Master position on your resume.

Many guilds thought back then, like many are thinking now, that it is a good opportunity to trim the ‘fat.’ What that means is that many in leadership want to make their roster a bit leaner where every person is pulling their own weight and there isn’t anyone being carried by the other 24 or 19 players.

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I firmly believe that simply cutting players is not the way to go. That is to say, for a 20man team, you do not tell five of your raiders that they will no longer be raiding. Yes you need bloat and you wouldn’t have just 20 on your mythic roster anyway (more likely 25).

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During the start of every new expansion there is an influx of players and people quitting the game due to natural attrition. People move on with their lives, get older, have kids, realize that WoW is a timesink…. Whatever excuse you want to make up for leaving the game. It happens to every guild. That influx of players or the guildies that are coming back to the game should not be used to battle the natural attrition of your guild. Few of them will actually stick around. They quit for a good reason. Garrisons and lack of flying will not bring them back.

You should go into the next expansion with a decent amount of bloat on your roster. Expect people to hate the game, get bored, and you will also find the ones that are simply not cut out for raiding in WoD. Those are the ones that will cut themselves and make your job as officers and guild leaders much easier.

When determining the size of your mythic roster, consider factors such as your progression goal, your composition, how many days you intend to raid and the chance that people are absent on a given raid night. I’m sure Theck could write a formula for it.

If you’re raiding 2 days a week, your roster can likely be on the smaller side (23) people due to it being easier to set aside two days a week to raid, compared to a heavier schedule of 4 days.

Keep in mind attendance policies, a potential ‘bench.’ Some guilds require 95% attendance, which means you miss at most one raid a month. Smaller rosters also allow you to pool your loot/gear to fewer players, increasing the relative power of your guild.

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Undoubtedly the guilds that are going to have the most difficult transition will be the ones going from a 10man heroic to 20 mythic. And to get to that roster size you have to double your playerbase.

Well what easier way to do so than merge with another guild? It’s the quickest method as well as most appealing. You assimilate another guild, give one or two of their officers an officer position in your guild and you’re done! Right?!

Mergers are a bad idea. And that is speaking from watching a majority of guilds fall apart due to merging. While they look appealing and often guilds that merge may see a surge in progress, most of them(not all) are doomed to fail. Why? Well cliques form: while its one guild under one banner, it is still two guilds. The guild members still only play with their previous friends and are hesitant to reach out. This is also one of the reasons that guilds are hesitant to take group apps. Sometimes the members from one of the old guilds don’t like the new raid leader’s style, personalities clash, and people realize the grass is not greener on the other side.

Don’t get me wrong, a merger approached properly can be successful, but it is a tremendous risk when most fail.

So how should you approach recruiting for your 20man roster from a 10man? The same way you formed that 10man. You brought in likeminded people. You made friends and bonded with that small core. It was a tight-knit group. Well build on that, recruit slowly but look for the same quality players you have in your 10man. That way you ensure every player in your guild is on the same page and you avoid those merger troubles.

The downside of this method is that there will come a point where you have 17 or so people on your roster for a 10man team. Your team(and I use this word on purpose) need to realize that everyone will need to sit out on some bosses. And your team, should know that your goal is to have 20+ people on the roster. While you are farming bosses now, or progressing, every player will sit some bosses. But when WoD arrives, they will all be in. If your team can get over this hump until WoD, you’ll have a solid core going into the expansion.

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A great tool for looking at your roster is Guild Audit. Simply put in your guild’s information and it will sort your raid roster. It will take a little time playing with it so your entire roster is represented on it. But it is a great tool that currently shows the exact ilvl of your guild and is more accurate than something like WoWprogress. You’re able to track your players progress upgrading their gear(irrelevant in WoD), as well as their enchants and gems.

But use it to determine the balance of your mythic roster. Yes some classes will be incredibly strong, maybe you want to capitalize on that? Thinking about loot breakdowns? Maybe you have too many leather dps, or too many healers.

Here you see an example of the Guild Audit screen.

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You see the name, spec rank, ilvl, percentage of upgraded items, and any reg flags. In this screenshot it shows that Prime is missing a gem in his gear. While the armory is buggy, and some of the information will be changing in the coming months, use this tool.

And here you see a more important breakdown of your raid roster.

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This will help you maintain a balance of the right heal and dps classes. Maybe you’ll want to stack those warlocks that are so strong each.

Beyond that, ask advice of other guild leaders that have been around for a while, see what they’ve done in the past. Find out what worked and didn’t work for them, learn from their mistakes so you do not repeat them. Grow your guild slowly, steadily and with quality people, and cultivate a positive atmosphere where you expect the best of your mythic raiders.

A Better Community Starts With You

A great question was tweeted to @Rygarius recently.  Rygarius is a Community Manager (CM) for World of Warcraft.

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Let’s not just limit this idea to a forum community. How about our guilds?  Or a gaming community? Or a Twitch channel?  How do we build a better one of these?  What are your community goals?  What is the purpose of your forums?

I’d like to think it’s to facilitate discussion amongst Warcraft players. Giving feedback and suggestions on the game that we love. It’s to share our accomplishments,  ask questions,  joke around and show everyone why we are continuing to play this 10 year old game.

I would ask the same of a guild.  What are the goals of my guild?  Do I want to be a top end raiding guild?  Do I want to be a fun RP guild? Should my guild be a second family?  Do I limit my guild to Warcraft only or can we make it grow into something more?  What kind of stream do you want to be?  What separates you from the others? What will make your community so great?divsm-2Story Time!

Death Jesters started off as simply a guild of friends with raiding dreams. We came from different backgrounds with the same goals in mind. We’ve had some of the best players in the world in our guild, we raided at times, 5-7 days a week and were at the top of the raiding scene until we got older.  We achieved our raiding goals and continue to achieve them but we raid far less.  We were just a raiding guild but as time went on and the months turned to years; what was a raiding guild with a great atmosphere, turned into a community.

We play games outside of Warcraft,  play Hockey together,  go to BBQs,  Blizzcon together.  We send Christmas cards!

Death Jesters Christmas Card 2013

We go to each other’s weddings, celebrate when children are born and watch those children grow up.  We are not just guildies, but also friends.   I have guild members that have not logged on in years,  but still hang out on our forums.  Or I see a guild member that hasn’t been online since WotLK,  log on with his Atiesh.  They continue to stay for the community,  guild chat, the atmosphere,  and the feeling of being welcome.  This is like a second family to them.

In terms of a raiding guild,  I have often said that your core raiders are the bricks of your guild.  You need them to keep the guild strong.  Or they are the gears of your raiding war machine.  But the casual members you have in your guild,  the friends,  the retired players,  the ones that help farm mats in order to contribute;  well,  they are the mortar. They are the oil that keeps those gears running.

Having a balance of both will build that community within your guild. Examples of community in action?  We had a tank from Dragon Soul to Tier 14 named Ethica.  Solid guy,  ex-army vet,  Iraq and Afghanistan. One day,  Ethica doesn’t show up to raid and missed a couple days after that – very unlike him.  A few days later we see a forum post from his account,  but from his sister.  Ethica was in a motorcycle accident.  He went through the windshield of a car, halfway through the rear window, nearly severed arm,  nerve damage. When he woke up a few days later, one of the first things he asked was to have his sister open his computer browser to the first page that popped up and make a forum post on his behalf.  He didn’t want to let his guild down.  He didn’t want to let his friends down.

One of our Veteran members,  Kiramaren comes to me with an idea. Ethica was such a great guy when he was around,  why don’t we as a guild do something nice for him. She proposed we get a little fund going to send him some get well goodies.  A Figureprint of his character so he could forever be immortalized,  cookies,  pancake mix (because he loved pancakes) and a number of other goodies. This would show him that we missed him and cared about our friend.  Yet, not a single one of us had met him in person.

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Is that not what a community should be about?  Treating others how you want to be treated?  Banding together for a greater cause?  Understand that there is a human being behind that computer screen.  Know that you’re playing a video game but there are people on the other side. When you make a forum post, know that the recipient(s) of your message have feelings like you.  Find people like this.  Find like minded people and your community will grow.  If your community is a positive one,  it will grow much better,  will be stronger than one that does not value these things.

You want to foster growth of people that help your community. Reward those that go the extra mile to be supportive.  On the Warcraft forums we have the MVP program.  On Twitch we give those people moderator status. In a guild,  we promote those that are leading by example to Veteran or Officer positions (never take these promotions folks, it’s a trap).

A year ago when I got into streaming, I asked Towelliee how he dealt with trolls. “Ban them asap, they do nothing for your community and spread like a cancer”, he said.  What most people think of as trolls these days, are not actual trolls;  just idiots spamming stupid things and making defamatory posts or messages. Yes, remove those.  But the trolls we really want to watch out for,  are the ones inciting hatred and building negativity.  That negativity can be directed at the game, at Blues,  at the streamer or someone else. If you can’t rehabilitate and show them why that doesn’t belong in your community,  remove them. One day they may learn,  but that day/year,  is not this one.

That’s not to say someone should not disagree with a CM,  a Dev,  a streamer or other people in your guild/channel.  Those things happen and SHOULD happen.  Friends and family argue, but at the end of the day the bond grows stronger. Discussion is good to foster change and community growth.  You can’t fix issues unless you discuss them.  I love to have good debates with Hordies on why those rock-eaters think they are the good guys.  Obviously they never win,  but it spurs good discussion!

On your forums, in your guild and on Twitch; you want to have a great support system.  Without this,  your chances of building that community are slim to none.  In your guild,  your officers should be an extension of yourself.  Embodying your qualities,  but building on your weaknesses.

On the forums, we have our Community managers (CMs),  Zarhym, Nethaera,  Bashiok, Lore,  Rygarius, Crithto and many others. They are Blizzard’s Support system and they have their own help through the MVPs.

On Twitch,  we all have our support systems that we couldn’t succeed without. The ones making pictures and intros – to the ones that are your tech gurus – to the ones that just do a bit of everything and are on your ass, to get things done.

What about building a better community in game?  I hear many complain about the community in Warcraft. They say that it is a terrible,  vapid cesspool. You join an LFR or a dungeon as a new player and people start swearing at you. Telling you to “L2P,”  jump off a cliff and  go to ‘Toxxic’ websites for information. You ask a question on the forums or in a Twitch channel;  then are told to ‘GTFO noob’,  go learn basics.  You are basically made fun of.

So what are we as a community doing about it? Complaining about it doesn’t solve anything.  What are we actively doing to help build our community? What are you personally doing, to better YOUR community?

Click Image to Share your best “Noob Moment” on Sparty’s Facebook Page!

We all have hilarious tales of noobery.  Who helped you?  Many of us are now heroic raiders.  Are we trying to build a community of raiders to help sustain us?  Why does our Community exist?  What are we trying to get out of it?  Let me help you with this one:

It is our turn to help others. Our turn to ‘Pay it Forward’.

I ask my Twitch viewers everyday,  what good deed did they do today to help build the community?  How did they help some poor noob out?  How did you handle that guy in your LFR that thought it was okay to berate people that were new to the game? What did you do about the person that heard rumors about you being an elitist streamer?  Did you ban them or convince them of the opposite?  Did you allow your community to grow today?

“And that is how change happens. One gesture. One person. One moment at a time.” – Libba Bray

Foster positive growth and the community will build itself.